STRATEGIC BRAND MANAGEMENT
KAPFERER JEAN NOEL
STRATEGIC BRAND MANAGEMENT - (2nd ed.) - New Delhi Kogan Page India Private limited 2009 - 443 : p. : cm. ; 23
658.827 KAP
STRATEGIC BRAND MANAGEMENT - (2nd ed.) - New Delhi Kogan Page India Private limited 2009 - 443 : p. : cm. ; 23
658.827 KAP