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Managing Customer Value: One Step at a Time

Soman, Dilip

Managing Customer Value: One Step at a Time - 2nd - New Jersey World Scientific 2022 - 389;. pages: 23 cm

ISBN: 9781944660635

Subjects--Topical Terms:
Customer Relations-Management; Marketing-Management. Customer Loyalty

Dewey Class. No.: 658.812 SOM

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