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Customer Relationship Marketing;:Theoretical And Managerial Perspectives

Malhotra, Naresh K.

Customer Relationship Marketing;:Theoretical And Managerial Perspectives - USA World Scientific (Rbpl) 2024 - 348;. pages: 28 cm

ISBN: 9780000989987

Subjects--Topical Terms:
Customer Relations-Management; Relationship Marketing

Dewey Class. No.: 658.812 MAL

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