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Quantum Marketing :Mastering the New Marketing Mindset for Tomorrows Consumers

Rajamannar, Raja,

Quantum Marketing :Mastering the New Marketing Mindset for Tomorrows Consumers - USA Harper Collins Leadership 2021 - xix, 220;. pages 24 cm

Includes bibliographical references (pages 201-210) and index.

"Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption"--

ISBN: 9781400223954

LCCN: 2020948516

Subjects--Topical Terms:
Marketing; Quantum Marketing

Dewey Class. No.: 658 RAJ

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