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Corporate Heritage Marketing: Using the Past as a Strategic Asset

Riviezzo, Angelo

Corporate Heritage Marketing: Using the Past as a Strategic Asset - New York Routledge, Milton Park, Abingdon, Oxon 2021 - 98;. P. 23 cm

ISBN: 9780367764999

Subjects--Topical Terms:
Marketing--Italy Cultural property; Italy--Marketing

Dewey Class. No.: 658.802 RIV

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