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Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS

Mesquita, José Marcos Carvalho de

Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS - Lodon Routledge (Taylor & Francis) 2026 - 200;. p. 23 cm

ISBN: 9781041313076

Subjects--Topical Terms:
Marketing--Management; Marketing--Statistical methods; Marketing research; Decision making

Dewey Class. No.: 658.83 CAR

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