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Advertising Management in a Digital Environment: Text and Cases

Kelley, Larry D

Advertising Management in a Digital Environment: Text and Cases - New York Routledge 2021 - 195;. P. 23 cm

ISBN: 9781041311386

Subjects--Topical Terms:
Advertising--Management; Advertising media planning; Relationship marketing; Digital media

Dewey Class. No.: 659.144 KEL

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