ADVERTISING AND IMC PRINCIPLES AND PRACT (Record no. 17320)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00362nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240624s9999 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 MOR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | WELLS WILLIAM D |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING AND IMC PRINCIPLES AND PRACT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | (7th ed.) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2005 |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Prentice Hall |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 624 : p. |
| 365 ## - TRADE PRICE | |
| Currency code | |
| Price amount | 30 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| IMTN | IMTN | Rack 35-B | 06/30/2011 | IBH | 207.00 | 659.1 MOR | 17320 | 06/24/2024 | 47.3 | 06/24/2024 | Books |
