MANAGING BRAND EQUITY (Record no. 31330)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00314nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240624s9999 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 AAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | AAKER DAVID A |
| 245 ## - TITLE STATEMENT | |
| Title | MANAGING BRAND EQUITY |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 1991 |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Free Press |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 299 , p. |
| 365 ## - TRADE PRICE | |
| Currency code | |
| Price amount | 25 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| IMTN | IMTN | Rack 37-A | 09/25/2018 | 35.00 | 658.827 AAK | 31330 | 06/24/2024 | 72.1 | 06/24/2024 | Books |
