Digital Consumer Management: Understanding and Managing Consumer Engagement in the Digital Environment (Record no. 43555)
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| 000 -LEADER | |
|---|---|
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| 001 - CONTROL NUMBER | |
| control field | 23209399 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250404122150.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230630s2024 enk b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2023021336 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032486024 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032486031 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781003389842 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.05 MOG |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Author | Mogaji, Emmanuel, |
| 245 10 - TITLE STATEMENT | |
| Title | Digital Consumer Management: Understanding and Managing Consumer Engagement in the Digital Environment |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place | New York |
| Publisher | Routledge |
| Publication Year | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 237 pages ; 25 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Integrating consumer behaviour, digital marketing, digital platform management, web analytics and marketing insights, Digital Consumer Management provides a holistic understanding - from a brand perspective - of the management of consumers and consumption in the digital ecosystem. Chapters explore the key stakeholders in platform management, the multiple types of platforms used by brands, the various consumer-brand touchpoints, how the platforms are developed and with what goals in mind, managing consumer engagement and activities on these platforms, how the platforms are regulated, and the dark side of digital consumption. Theory is brought to life by practical examples and case studies from across sectors, and reflective questions and activities allow students to critically reflect on their learning. Providing a comprehensive picture of digital consumption activities, digital consumer behaviour across platforms, and how brands can manage and engage with the digital consumer, this text works as core and recommended reading for students studying digital consumer behaviour, digital marketing and marketing management. Accompanying online resources include PowerPoint slides and an instructor's manual"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Information technology |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Technological innovations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Industrial management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London ; |
| -- | New York : |
| Name of producer, publisher, distributor, manufacturer | Routledge, Taylor & Francis Group, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2024. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Online version: |
| Main entry heading | Mogaji, Emmanuel. |
| Title | Digital consumer management |
| Place, publisher, and date of publication | Abingdon, Oxon ; New York, NY : Routledge, 2024 |
| International Standard Book Number | 9781003389842 |
| Record control number | (DLC) 2023021337 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Accession Date | Vendor | Price | Bill number | Total Checkouts | Full call number | Barcode No | Date last seen | Date last checked out | Discount | Bill Date | Koha item type | Suggested By |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IMTN | IMTN | Rack 20-B | 03/28/2025 | Raghav Books Private Limited | 4450.89 | 2374 | 1 | 658.05 MOG | 33890 | 08/02/2025 | 07/03/2025 | 33 | 02/14/2025 | Books | Ms. Mamta Solanki |
