Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape (Record no. 43560)
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| fixed length control field | 00556nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250404142618.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250404b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781538176382 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 QUE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author | Quesenberry, Keith A. |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place | Lanham |
| Publisher | Rowman & Littlefield Publ |
| Publication Year | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 308;. pages: 25 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Branding (Marketing); Storytelling |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Co-Author | Coolsen, Michael K. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Accession Date | Vendor | Price | Bill number | Total Checkouts | Full call number | Barcode No | Date last seen | Discount | Bill Date | Koha item type | Suggested By |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IMTN | IMTN | Rack 36-A | 03/27/2025 | Raghav Books Private Limited | 2782.50 | 2374 | 658.802 QUE | 33835 | 04/04/2025 | 33 | 02/14/2025 | Books | Dr. Mantha Raghu (Head Librarian) |
