Digital Marketing Strategy: Create Strategy, Put it into Practice, Sell More (Record no. 43594)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02370cam a2200373 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 23074853 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250417092919.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230420s2023 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2023937048 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781035311309 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781035311323 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781035311316 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 LAH |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Author | Lahtinen, Niko, |
| 245 10 - TITLE STATEMENT | |
| Title | Digital Marketing Strategy: Create Strategy, Put it into Practice, Sell More |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 154 pages :26 cm |
| Other physical details | illustrations (some color) ; |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (pages 143-147) and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital marketing strategies can be developed and implemented. Digital Marketing Strategy features a thorough analysis of how digital marketing can be utilized to increase sales through new customer acquisition and through increasing the life cycle value of its existing customers. Chapters explore how buyer personas can be used to frame marketing as an advantageous service. Ultimately, this instructive book highlights that the core of digital marketing is based on market analysis, the value proposition built on it, and observed competitive advantage. With fresh insights into the developing areas of content and influencer marketing, this book will be of immense worth to students and scholars studying digital marketing strategy. It will also be highly applicable to those working in the field of digital marketing who promote products and services that require buyer judgement"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Digital media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Co-Author | Pulkka, Kimmo, |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Co-Author | Karjaluoto, Heikki, |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Co-Author | Mero, Joel, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Cheltenham, UK ; |
| -- | Northampton, MA, USA : |
| Name of producer, publisher, distributor, manufacturer | Edward Elgar Publishing, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2023] |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 2 |
| e | epcn |
| f | 20 |
| g | y-gencatlg |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Accession Date | Vendor | Price | Bill number | Total Checkouts | Full call number | Barcode No | Date last seen | Date last checked out | Discount | Bill Date | Koha item type | Suggested By |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IMTN | IMTN | Rack 36-B | 03/28/2025 | Raghav Book Private Limited | 3110.84 | 2374 | 2 | 658.872 LAH | 33881 | 07/31/2025 | 07/19/2025 | 33 | 02/14/2025 | Books | Mr. Shridhar Rao (IT) |
