B2B BRAND MANAGEMENT (Record no. 4471)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00322nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240624s9999 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KOTLER PHILIP |
| 245 ## - TITLE STATEMENT | |
| Title | B2B BRAND MANAGEMENT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2006 |
| Place of publication, distribution, etc. | Germany |
| Name of publisher, distributor, etc. | Springer |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, : 357p. ; 23cm. |
| 365 ## - TRADE PRICE | |
| Currency code | ERU |
| Price amount | 25 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| IMTN | IMTN | Rack 37-A | 01/25/2007 | AP | 39.95 | 1 | 658.827 KOT | 4471 | 10/24/2024 | 10/15/2024 | 62.2 | 06/24/2024 | Books |
