AI in Marketing : Applications, Insights, and Analysis (Record no. 46530)

MARC details
000 -LEADER
fixed length control field 00518nam a22001817a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260512163055.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260512b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781032743332
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title Eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.800285 WAL
100 ## - MAIN ENTRY--PERSONAL NAME
Author Walters, Hannah D
245 ## - TITLE STATEMENT
Title AI in Marketing : Applications, Insights, and Analysis
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place New York
Publisher Routledge, Abingdon, Oxon
Publication Year 2025
300 ## - PHYSICAL DESCRIPTION
Extent 328;. P. 23 cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Marketing; Artificial Intelligence
700 ## - ADDED ENTRY--PERSONAL NAME
Co-Author Hammond, Rachel M
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Accession Date Vendor Price Bill number Total Checkouts Full call number Barcode No Date last seen Discount Cost, replacement price Bill Date Koha item type Suggested By
    Dewey Decimal Classification     IMTN IMTN Rack 36-A 05/12/2026 Raghav Books Private Limited 5733.74 2630   658.800285 WAL 33997 05/12/2026 33 4511.61 05/12/2026 Books Recommended by Dr Md. Ahsan Sadiq
Designed & Maintained by: LRC IMT Nagpur Contact: lrc@imtnag.ac.in© 2024. All Rights Reserved.