Designing Brand Identity : A Comprehensive guide to the world of brands and branding (Record no. 46531)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02513cam a22004098i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 23351373 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260512164032.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231016s2024 nju 000 0 eng c |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2023047410 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119984818 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781119984825 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781119984979 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 23351373 |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 WHE |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Author | Wheeler, Alina, |
| 245 10 - TITLE STATEMENT | |
| Title | Designing Brand Identity : A Comprehensive guide to the world of brands and branding |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Sixth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place | New Jersey |
| Publisher | Wiley, Hoboken |
| Publication Year | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 332;. P. 28 cm |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. The best-selling book demystifies branding, explains branding fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. This revised and updated 6th edition will preserve the basic structure of the book (fundamentals, process, and strategy). With each topic covered in a single spread, the book continues to celebrate great design and strategy--while adding new thinking, new case studies, and more future-facing, global perspectives. Designing Brand Identity, 6th Edition, has been revised and updated throughout to address the challenges faced by branding professionals today. It's harder than ever to be the brand of choice--in many markets, technology has lowered the barriers to entry, increasing competition. The need for fresh content is relentless. Everything is digital, and rebranding projects that previously took a year are now finished in three months. Decisions that used to be straightforward are now complicated by the pandemic, political polarization, rapid advances in technology, and other social and cultural changes"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Brand Name Products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Trademarks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Advertising |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Co-Author | Meyerson, Rob, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 2401 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Hoboken, New Jersey : |
| Name of producer, publisher, distributor, manufacturer | Wiley, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2024] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2024 |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Online version: |
| Main entry heading | Wheeler, Alina. |
| Title | Designing brand identity. |
| Edition | Sixth edition |
| Place, publisher, and date of publication | Hoboken, New Jersey : Wiley, [2024] |
| International Standard Book Number | 9781119984825 |
| Record control number | (DLC) 2023047411 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Accession Date | Vendor | Price | Bill number | Total Checkouts | Full call number | Barcode No | Date last seen | Discount | Cost, replacement price | Bill Date | Koha item type | Suggested By |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IMTN | IMTN | Rack 37-A | 05/12/2026 | Raghav Books Private Limited | 5136.04 | 2630 | 658.827 WHE | 33998 | 05/12/2026 | 33 | 3441.15 | 04/30/2026 | Books | Recommended by Dr Md. Ahsan Sadiq |
