Corporate Heritage Marketing: Using the Past as a Strategic Asset (Record no. 46587)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00588nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260514113720.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260514b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367764999 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | Eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 RIV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author | Riviezzo, Angelo |
| 245 ## - TITLE STATEMENT | |
| Title | Corporate Heritage Marketing: Using the Past as a Strategic Asset |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place | New York |
| Publisher | Routledge, Milton Park, Abingdon, Oxon |
| Publication Year | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 98;. P. 23 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing--Italy Cultural property; Italy--Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Co-Author | Garofano, Antonella, And Napolitano, Maria Rosaria |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Accession Date | Vendor | Price | Bill number | Total Checkouts | Full call number | Barcode No | Date last seen | Discount | Cost, replacement price | Bill Date | Koha item type | Suggested By |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IMTN | IMTN | Rack 36-A | 05/14/2026 | Raghav Books Private Limited | 5309.02 | 2630 | 658.802 RIV | 34054 | 05/14/2026 | 33 | 3557.04 | 04/30/2026 | Books | Recommended by Dr. Ishwar Kumar |
