The Modern Marketing Playbook: Win Digital First Consumers with Real World Strategies (Record no. 46740)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00509nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260521165259.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260521b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789819820467 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | Eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KUM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author | Kum, Doreen |
| 245 ## - TITLE STATEMENT | |
| Title | The Modern Marketing Playbook: Win Digital First Consumers with Real World Strategies |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place | New Jersey |
| Publisher | World Scientific |
| Publication Year | 2026 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 426;. P. 22 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing; Marketing--Technological innovations |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Accession Date | Vendor | Price | Bill number | Total Checkouts | Full call number | Barcode No | Date last seen | Discount | Cost, replacement price | Bill Date | Koha item type | Suggested By |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IMTN | IMTN | Rack 33-B | 05/11/2026 | Raghav Books Private Limited | 3332.00 | 2630 | 658.8 KUM | 34207 | 05/21/2026 | 33 | 2232.44 | 04/30/2026 | Books | Recommended by Anish Sharma(2024307) |
