Advertising Management in a Digital Environment: Text and Cases (Record no. 46759)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00528nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260522120455.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260522b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781041311386 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | Eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.144 KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author | Kelley, Larry D |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising Management in a Digital Environment: Text and Cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place | New York |
| Publisher | Routledge |
| Publication Year | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 195;. P. 23 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Advertising--Management; Advertising media planning; Relationship marketing; Digital media |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Accession Date | Vendor | Price | Bill number | Total Checkouts | Full call number | Barcode No | Date last seen | Discount | Cost, replacement price | Bill Date | Koha item type | Suggested By |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IMTN | IMTN | Rack 35-B | 05/11/2026 | Raghav Books Private Limited | 1495.00 | 2630 | 659.144 KEL | 34226 | 05/22/2026 | 30 | 1046.50 | 04/30/2026 | Books | Recommended by Priyanka(2025128) |
