Quantum Marketing :Mastering the New Marketing Mindset for Tomorrows Consumers

By:

Rajamannar, Raja

Material type:

TextLanguage: English Publisher: Nashville : HarperCollins Leadership, [2021]Description: xix, 220;. pages 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781400223954

Subject(s):

Marketing; Quantum Marketing

DDC classification:

658 RAJ

Summary: "Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption"--

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	IMTN Rack 21-B				658 RAJ (Browse shelf(Opens below))				33	Available	Dr. Mantha Raghu (Head Librarian)		33870

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Previous	658 RAH MANAGING NEW INDIA THE INDIAN MNCS	658 RAJ MANAGEMENT TEXT AND CASES	658 RAJ MANAGEMENT CONSULTING AN INTRODUCTION	658 RAJ Quantum Marketing :Mastering the New Marketing Mindset for Tomorrows Consumers	658 RAM MANAGING ALTERNATIVES CASE STUDIES FROM	658 RAM WOMEN IN BUSINESS OPPORTUNITIES AND CHAL	658 RAN IN THE WONDERLAND OF INDIAN MANAGERS	Next

Includes bibliographical references (pages 201-210) and index.

"Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption"--

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