00350nam a2200133Ia 4500008004100000041000800041082001400049100001900063245004400082250001400126260003700140300003200177365000700209240624s9999    xx            000 0 und d  aeng  a659.1 BEL  aBELCH GEORGE E  aADVERTISING AND PROMOTION AN INTEGRATED  a(6th ed.)  c2003aNew DelhibTata McGrawhill  axxvi, : 779 : p. : cm. ; 26  cRS