00333nam a2200133Ia 4500008004100000041000800041082001400049100001900063245002700082250001400109260003500123300003200158365000900190240624s9999    xx            000 0 und d  aeng  a658.8 LAM  aLAMB CHARLES W  aESSENTIAL OF MARKETING  a(6th ed.)  c2009aAustraliabSouth Western  axxix, : 546 : p. : cm. ; 27  cb30