00294nam a2200121Ia 4500008004100000041000800041082001400049100001500063245001400078260004500092300002400137365001100161240624s9999    xx            000 0 und d  aeng  a658.8 BAI  aBAINS PAUL  aMARKETING  c2008aNew DelhibOxford University press  a859 : p. : cm. ; 26  cRSb30