00322nam a2200121Ia 4500008004100000041000800041082001400049100001800063245004500081260003200126300003100158365001100189240624s9999    xx            000 0 und d  aeng  a659.1 ROM  aROMAN KENNETH  aHOW TO ADVERTISE WHAT WORKS WHAT DOESN T  c2008aNew DelhibKogan Page  axxi, : 218 : p. : cm. ; 22  cRSb30