00319nam a2200121Ia 4500008004100000041000800041082001200049100001700061245004500078260003200123300003300155365000900188240624s9999    xx            000 0 und d  aeng  a659 CAL  aCALLEN BARRY  aMANAGER S GUIDE TO MARKETING ADVERTISING  c2010aNew YorkbMcGraw-Hill  axviii, : 250 : p. : cm. ; 22  cb30