MORGAN ADAM <br/><br/>
EATING THE BIG FISH HOW CHALLENGER BRANDS CAN COMPETE AGA 

 - (2nd ed.) 
 - New Jersey  John Wiley and Sons  2009 
 - xxiv, : 336 : p. : cm. ; 23 
<br/><br/><label>Dewey Class. No.: </label>658.827 MOR