00326nam a2200121Ia 4500008004100000041000800041082001700049100001800066245004500084260004200129300002400171365000900195240624s9999    xx            000 0 und d  aeng  a658.8342 SRI  aSRINIVAS ALAM  aINDIAN CONSUMER ONE BILLION MYTHS ONE BI  c2008aNew JerseybJohn Wiley and Sons  a216 : p. : cm. ; 22  cb30