00322nam a2200133Ia 4500008004100000041000800041082001500049100001800064245002300082250001400105260003100119300003100150365000700181240624s9999    xx            000 0 und d  aeng  a658.83 AAK  aAAKER DAVID A  aMARKETING RESEARCH  a(7th ed.)  c2003aNew YorkbJohn Wiley  axvi, : 751 : p. : cm. ; 24  cRS