00317nam a2200121Ia 4500008004100000041000800041082001400049100002100063245004400084260002700128300003100155365000900186240624s9999    xx            000 0 und d  aeng  a658.8 MCD  aMCDONALD MALCOLM  aMARKET SEGMENTATION HOW TO DO IT HOW TO  c2004aBostonbElsevier  axxv, : 465 : p. : cm. ; 24  cb30