00294nam a2200121Ia 4500008004100000041000800041082001400049100001400063245002100077250001400098260003600112300002400148240624s9999    xx            000 0 und d  aeng  a658.8 JOH  aJOHANSSON  aGLOBAL MARKETING  a(5th ed.)  c2009aBostonbTata McGraw- Hill  a662 : p. : cm. ; 24