00355nam a2200133Ia 4500008004100000041000800041082001500049100001700064245004500081250000700126260004600133300003300179365000900212240624s9999    xx            000 0 und d  aeng  a658.87 PER  aPERREY JESKO  aRETAIL MARKETING AND BRANDING A DEFINITI  a11  c2011aUnited KingdombJohn Wiley and Sons  axviii, : 300 : p. : cm. ; 23  cb27