00341nam a2200121Ia 4500008004100000041000800041082001600049100001900065245005700084260003700141300002900178365001200207240624s9999    xx            000 0 und d  aeng  a658.827 MES  aMESA ALYCIA DE  aBRAND AVATAR TRANSLATING VIRTUAL WORLD BRANDING INTR  c2009aEuropebPalgrave Macmillan  ax, : 187 : p. : cm. ; 24  cGBPb28