00325nam a2200121Ia 4500008004100000041000800041082001400049100002100063245003800084260003600122300003300158365001200191240624s9999    xx            000 0 und d  aeng  a658.8 MAC  aMACLARAN PAULINE  aSAGE HANDBOOK OF MARKETING THEORY  c2011aLondonbSage Publications  axviii, : 523 : p. : cm. ; 25  cGBPb30