00325nam a2200121Ia 4500008004100000041000800041082001500049100001800064245004600082260003800128300003000166365000700196240624s9999    xx            000 0 und d  aeng  a658.8 SHE   aSHETH JAGDISH  aMARKETING THEORY EVOLUTION AND EVALUATION  c1988aCanadabJohn Wiley and Sons  axi, , 231 : p. : 24 : cm.  cRS