00325nam a2200121Ia 4500008004100000041000800041082001400049100002000063245004500083260004400128300002400172365000700196240624s9999    xx            000 0 und d  aeng  a659.1 SHI  aSHIMP TERENCE A  aADVERTISING AND PROMOTION AN IMC APPROAC  c2008aNew DelhibCengage Learning India  a650 : p. : cm. ; 24  cRS