00341nam a2200121Ia 4500008004100000041000800041082001400049100002200063245004500085250001400130260004400144300003100188240624s9999    xx            000 0 und d  aeng  a659.1 JON  aJONES JOHN PHILIP  aWHEN ADS WORK NEW PROOF THAT ADVERTISING  a(2nd ed.)  c2007aNew DelhibPrentice-Hall of India  axix, : 209 : p. : cm. ; 21