00350nam a2200133Ia 4500008004100000041000800041082001600049100001700065245004400082250001400126260003200140300003300172365001100205240624s9999 xx 000 0 und d aeng a658.827 KAP aKAPFERER J N aNEW STRATEGIC BRAND MANAGEMENT ADVANCED a(5th ed.) c2012aNew DelhibKogan Page axviii, : 492 : p. : cm. ; 24 cRSb33