00321nam a2200121Ia 4500008004100000041000800041082001600049100001500065245004500080260003400125300003300159365000700192240624s9999    xx            000 0 und d  aeng  a658.827 DUT  aDUTA KIRTI  aBRAND MANAGEMENT PRINCIPLES AND PRACTICE  c2012aNew DelhibOxford India  axxiii, : 455 : p. : cm. ; 24  cRS