00325nam a2200121Ia 4500008004100000041000800041082001400049100002100063245004400084260003200128300003200160365001100192240624s9999    xx            000 0 und d  aeng  a658.8 McD  aMCDONALS MALCOLM  aMARKETING ACCOUNTABILITY HOW TO MEASURE  c2010aNew DelhibKogan Page  aviii, : 293 : p. : cm. ; 23  cRSb33