00345nam a2200133Ia 4500008004100000041000800041082001600049100001600065245004500081250001400126260002800140300003100168365001200199240624s9999    xx            000 0 und d  aeng  a658.802 PER  aPERCY LARRY  aSTRATEGIC INTEGRATED MARKETING COMMUNICA  a(2nd ed.)  c2014aLondonbRoutledge  axiv, : 320 : p. : cm. ; 23  cGBPb30