00337nam a2200133Ia 4500008004100000041000800041082001400049100001700063245004500080250001400125260002900139300002400168365001100192240624s9999 xx 000 0 und d aeng a659.1 CLO aCLOW KENNETH aINTEGRATED ADVERTISING PROOTION AND MARK a(6th ed.) c2015aNew DelhibPearson a455 : p. : cm. ; 24 cRSb33