00297nam a2200121Ia 4500008004100000041000800041082001500049100001700064245002300081260002800104300003200132365001100164240624s9999    xx            000 0 und d  aeng  a658.87 KUM  aKUMAR DINESH  aMARKETING CHANNELS  c2012aNew DelhibOxford  axxii, : 519 : p. : cm. ; 26  cRSb31