00346nam a2200133Ia 4500008004100000041000800041082001400049100001800063245004500081250001400126260002800140300003300168365001100201240624s9999    xx            000 0 und d  aeng  a658.8 PAL  aPALMER ADRIAN  aINTRODUCTION TO MARKETING THEORY AND PRA  a(2nd ed.)  c2015aNew DelhibOxford  axxiii, : 551 : p. : cm. ; 26  cRSb31