00329nam a2200133Ia 4500008004100000041000800041082001400049100001500063245003200078250001400110260002800124300003200152365001100184240624s9999    xx            000 0 und d  aeng  a658.8 LEE  aLEE KIEFER  aGLOBAL MARKETING MANAGEMENT  a(3rd ed.)  c2012aNew DelhibOxford  axxiv, : 578 : p. : cm. ; 26  cRSb31