00294nam a2200121Ia 4500008004100000041000800041082001400049100001900063245000900082260003800091300003200129365001100161240624s9999    xx            000 0 und d  aeng  a658.8 LAM  aLAMB CHARLES W  aMKTG  c2015aNew DelhibCengage Learning  axvii, : 671 : p. : cm. ; 26  cRSb31