00341nam a2200121Ia 4500008004100000041000800041082001600049100001900065245006300084260003700147300002400184365001100208240624s9999    xx            000 0 und d  aeng  a658.827 KAP  aKAPOOR JAGDEEP  a27 BRAND PRACTICES TWENTY SEVEN ACTION PACKED STRATEGIES F  c2008aNew DelhibMacmillan India  a160 : p. : cm. ; 25  cRSb32