00306nam a2200121Ia 4500008004100000041000800041082001400049100002200063245002600085260003800111300002400149365001100173240624s9999 xx 000 0 und d aeng a658.8 BEN aBENNETT ANTHONY G aBIG BOOK OF MARKETING c2010aNew DelhibTata McGraw-Hill a464 : p. : cm. ; 28 cRSb33