00334nam a2200133Ia 4500008004100000041000800041082001400049100001900063245003100082250001400113260003800127300002400165365001100189240624s9999    xx            000 0 und d  aeng  a659.1 SIS  aSISSORS JACK Z  aADVERTISING MEDIA PLANNING  a(7th ed.)  c2015aNew DelhibTata McGraw-Hill  a480 : p. : cm. ; 28  cRSb33