00311nam a2200121Ia 4500008004100000041000800041082001600049100001700065245004400082260002400126300003000150365000900180240624s9999    xx            000 0 und d  aeng  a658.872 ZAR  aZARRELLA DAN  aSCIENCE OF MARKETING WHEN TO TWEET WHAT  c2013aCanadabWiley  aix, : 194 : p. : cm. ; 23  cb30