00322nam a2200121Ia 4500008004100000041000800041082001600049100001700065245004500082260002900127300003200156365001200188240624s9999    xx            000 0 und d  aeng  a658.827 KEN  aKENDALL NICK  aWHAT IS A 21ST CENTURY BRANDS NEW THINKI  c2015aLondonbKogan Page  axiii, : 416 : p. : cm. ; 23  cGBPb30