00313nam a2200121Ia 4500008004100000041000800041082001600049100001800065245004100083260003200124300002400156365001100180240624s9999    xx            000 0 und d  aeng  a658.827 GAL  aGALLARDO LUIS  aBUILDING BRANDS STRATEGY AND TACTICS  c2015aNew DelhibViva Books  a271 : p. : cm. ; 23  cRSb33